Breaking the Stigma Around Men’s Mental Health.
For 75 years, our brand has been more than a menswear label—we've been a companion in men's lives, crafting confidence and style. Today, we deepen that commitment with a partnership with Beyond Blue aimed at supporting men's mental health and dismantling the stigma that surrounds it. At the heart of this initiative is our mission to help men lead happier, healthier, and more fulfilling lives—not just through what they wear, but by supporting their mental health and emotional well-being.
The Blue Shirt Initiative
This stigma can prevent men from seeking help when they need it most. Through the Blue Shirt Initiative, we contribute $10 from the sale of every blue shirt to Beyond Blue’s 24/7 Support Service. This vital resource offers free, confidential support to individuals facing life's challenges, providing immediate assistance whenever it's needed.
This initiative is about more than shirts; it's about sparking conversations, showing solidarity, and proving that no man has to face his challenges alone.
Recognising Symptoms of Mental Health Issues in Men
Understanding the signs of mental health challenges is crucial for early intervention.
Common symptoms in men may include:
Physical Symptoms: Constant tiredness, headaches, muscle pains, stomach issues, sleep problems, and significant weight changes.
Emotional Symptoms: Feelings of failure, worthlessness, or hopelessness, irritability, anger, and mood swings.
Behavioural Changes: Withdrawing from friends and family, loss of interest in activities once enjoyed, increased use of alcohol or drugs, and neglecting responsibilities.
Recognising these signs is the first step toward seeking help and fostering a supportive environment.
"I always thought asking for help was a weakness. But when I finally called Beyond Blue’s support line, it changed my life. That conversation gave me the hope I needed to start rebuilding myself."
- Peter Jackson Staff Member
Understanding The Challenge
These figures on suicide rates, prevalence of mental health conditions and reluctance to seek help highlight the urgent need for initiatives that encourage men to seek support and openly discuss their mental health.
Seven out of nine people who die by suicide every day in Australia are men
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43% of Australian men will experience anxiety or depression at some stage in their lives
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26% of men admit to delaying seeing their GP for help when they needed it
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Who is Beyond Blue?
75 Years of Supporting Men
This is our chance to give back to the community that has supported us for decades, tackling a cause that touches so many. Every dollar raised represents a meaningful step toward breaking mental health barriers and providing essential support to those in need.
Peter Jackson
