For 75 years, our brand has been more than a menswear label—we've been a companion in men's lives, crafting confidence and style. Today, we deepen that commitment with a partnership with Beyond Blue aimed at supporting men's mental health and dismantling the stigma that surrounds it.
At the heart of this initiative is our mission to help men lead happier, healthier, and more fulfilling lives—not just through what they wear, but by supporting their mental health and emotional well-being.
The Blue Shirt Initiative
Mental health is a cornerstone of a fulfilling life, yet many men face challenges in silence. Societal expectations often pressure men to appear strong and unshaken, leading to the suppression of feelings like stress, anxiety, or depression. This stigma can prevent men from seeking help when they need it most.
Through the Blue Shirt Initiative, we contribute $10 from the sale of every blue shirt to Beyond Blue’s 24/7 Support Service. This vital resource offers free, confidential support to individuals facing life's challenges, providing immediate assistance whenever it's needed.
This initiative is about more than shirts; it's about sparking conversations, showing solidarity, and proving that no man has to face his challenges alone.
Understanding The Challenge
The statistics surrounding men's mental health in Australia are concerning:
These figures on suicide rates, prevelance of mental health conditions and reluctance to seek help highlight the urgent need for initiatives that encourage men to seek support and openly discuss their mental health.
Recognising Symptoms of Mental Health Issues in Men
Understanding the signs of mental health challenges is crucial for early intervention. Common symptoms in men may include:
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Physical Symptoms: Constant tiredness, headaches, muscle pains, stomach issues, sleep problems, and significant weight changes.
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Emotional Symptoms: Feelings of failure, worthlessness, or hopelessness, irritability, anger, and mood swings.
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Behavioral Changes: Withdrawing from friends and family, loss of interest in activities once enjoyed, increased use of alcohol or drugs, and neglecting responsibilities.
Recognising these signs is the first step toward seeking help and fostering a supportive environment.
"I always thought asking for help was a weakness. But when I finally called Beyond Blue’s support line, it changed my life. That conversation gave me the hope I needed to start rebuilding myself."
PETER JACKSON TEAM MEMBER
Beyond Blue is one of Australia's leading mental health organisations, providing support, education, and advocacy to break down barriers around mental health. Their 24/7 Support Service is a lifeline for countless individuals, offering immediate help when it’s needed most.
Their mission is clear: to empower Australians to prioritize their mental health and seek support without shame or hesitation. With up to 300,000 contacts annually, Beyond Blue is not just an organisation—they are a movement for hope, connection, and resilience.
For three-quarters of a century, we’ve spoken directly to men through our garments, helping them navigate their lives with confidence and ease. This initiative reflects ongoing promise: to be more than a menswear brand.
This is our chance to give back to the community that has supported us for decades, tackling a cause that touches so many. Every dollar raised represents a meaningful step toward breaking mental health barriers and providing essential support to those in need.
How You Can Help
When you purchase a blue shirt from our collection, you’re doing more than stepping up your style game—you’re directly supporting men who need it most. But your involvement doesn’t have to stop there:
Start a Conversation: Ask your friends and family how they’re really feeling.
Donate Directly: Support Beyond Blue with a direct donation to their programs.
Together, we can redefine what it means to be strong, resilient, and truly well-tailored—inside and out.
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The Empowered Mind
An initiative to inspire men to take leadership in their mental, physical and emotional well-being.
