At Peter Jackson, we believe that a masterfully crafted suit begins and ends with the fabric. From location to livestock, from technique to technology, the quality, look and feel of a suit's fabric is largely dependent on the mill that crafts it. Extending on our ethos, we seek to only work with the best, which is why we partner ourselves with some of the world most prestigious mills.


Over the coming months we'll be showcasing, the mills and manufacturers that make our collections possible. To launch this series, we'll be looking at a mill with over 150 years of experience in producing some of the world most premium Italian textile; Reda.


Reda Revisited


Reda Mill House


The Reda mill was first founded in Italy, by namesake Carlo Reda. Situated in the mountainous province of Biella, the mill has used its unique surrounding to process and produce premium textiles since 1865. Reda’s passion and entrepreneurial spirit saw the mill grow exponentially in this time until it spanned across the township of Valle Mosso.


Taken over by Albino and Francesco Botto Poala in 1912, Reda saw its prosperous growth continue until 1968 when the mill was destroyed in a flood that devastated the region. Rising from the ashes, Reda was rebuilt to become a beacon of technological innovation in the textile industry – an ethos that continues today.




Barrel of Processed Merino Wool


Rising from the rubble, which would have crippled many, the Reda of today has become a powerful player in the textile industry. Reda has committed themselves to redefining the world of wool by leading the charge with intelligent processing and production of textiles. This has allowed them to develop splinter mills, like Reda Active and Rewoolution, that utilises the latest technology to make the most of this amazing fibre.


From the self-farmed flock of Merino sheep, first purchased in New Zealand 1993, to the overhaul of their milling machinery in 2014. Reda has taken every step to ensure the highest level of quality, from the process of raw material to the production and dying of their textiles.


Sustainably Sourced


Reda Merino Sheep New Zealand


As Reda has progressively expanded its operations, it has worked to develop and utilise the latest technologies to reduce its impact on the surrounding environment. Reda’s stringent environmental policy ensures the mill works towards green solutions that not only respect legislative controls but also seek to rise above industry standards.


In 2004, the mill constructed a new water purification plant, which allows for the removal of tainted material created during the production process. The water is then recycled, promoting a higher yield of wool to water, reducing the impact on the environment.


Solar Panel | Photovoltaic Plant


Reda's commitment to sustainable practice can also be seen through their investment in renewable energy. In an effort to reduce dependency on external power sources, the mill now runs a fully operational Photovoltaic plant. The plant harvests energy through a series of solar panels, which is then fed back into the mill. Doubling in size from 2009 to 2010, the plant now generates over 500,000 kWh of energy every year.

Amongst many other initiatives, Reda has earned recognition for their environmental practices by being awarded an EMAS certification from the European commission. This is awarded to organisations and companies that stand as leaders of sustainable practices.


Head over to our about us page to discover more mills that make our range possible.